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 Traditional Swabian hospitality pairs with an old brewery tradition: In Ehingen, guests can find unique events and possibilities around Germany’s most favorite drink -beer. At the new Best Western Plus Bierkulturhotel Schwanen, travelers may truly “sleep in beer”…

Ehingen is the so-called beer-culture-city in Baden-Wuerttemberg and offers a unique adventure world around the beer topic. There are 43 varieties of beer as well as four historic breweries and great touristic offerings. Guests enjoy guided tours through the breweries, can brew their own beer in workshops and explore the beer-trails. A newly developed “Ehingen-App” helps the guests to discover the town and surrounding area.

Best Western Offers Beer Rooms

The Best Western Plus Bierkulturhotel Schwanen is located in the old city center of Ehingen and offers 50 rooms. The hotel is operated by the Miller family that also owns the restaurant “Gasthof Schwanen” with an adjacent brewery since 1697. With a history of 310 years, the Miller family is proud to present a new chapter of hospitality with the addition of a new hotel. There are a lot of specials waiting for guests: Travelers will experience a new design concept which is fully dedicated to the beer topic. To emphasize this concept some rooms were specially made using wood of the former grain and hop storage. This means that guests are literally able to “sleep in beer”.

Tradition and Beer Specials

Since the middle of the 19th century, the brewery has always been run by the Miller family, now in the fifth generation. There is a large variety of beer for guests, such as Export, Pils, so-called Zwickel and a seasonal special every month – up to 19 different beers per year. Guests may also have a look behind the scenes by taking part in a guided tour through the brewery. And, as a highlight, people can brew their own beer during a workshop.


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