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10.11.2010 14:38

Best Western has been voted the best franchise brand for hotels in Germany

The German business magazine „impulse“ published in its current edition Germany’s Top-100-Franchise-Systems. Best Western was voted as the best franchise brand in hospitality industry in this ranking.

Eschborn, November 9th, 2010.

 

Which franchise brands offering the best concepts in Germany impulse, one of Germany’s leading business magazines, published the Top-100 of best franchise brands in Germany. Best Western was voted as the leading hotel brand and reached number 31 among all industries. Compared to last year’s ranking Best Western moved up seven places to 31th.

 

Best Western is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000 independently owned and operated hotels in 80 countries and territories worldwide. In Germany and Luxembourg there are 200 individual hotels operating under the Best Western brand, which have generated in 2009 a total revenue of 504 million euros. The conference-, city- and resort-hotels of Best Western guarantee uniform quality standards while offering an individual style and local flair.

 

The impulse-ranking is based on a survey of franchise-systems and experts. Beside the editors, there have been included questionings and researchs of scientists, lawyers and consultants in the survey. The study presents the results of 13 criteria like economic success and dynamics, sustainability, amount of partners, revenue and growth opportunities.

 

ABOUT BEST WESTERN INTERNATIONAL, INC.

Best Western International, Inc. is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated BEST WESTERN, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.

 

*Numbers are approximate and can fluctuate.

 

For further information please contact:

Best Western Hotels Deutschland GmbH, Eschborn

Anke Cimbal, Tel. (00 49) (61 96) 47 24 -31, Fax (00 49) (61 96) 47 24 60 

Email: presse@bestwestern.de

Website: www.bestwestern.de/presse


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