Global Best Western News
Best Western Premier and Best Western Plus introcuded in North America
Addition to Best Western, traveler may now choose to stay also in Best Western Premier and Best Western Plus hotels when heading to North America.
"We've built 65 years of goodwill with guests worldwide, and we are constantly evolving to better serve our customers. Descriptors (Best Western, Best Western Premier and Best Western Plus) enable better navigation of our large and diverse hotel portfolio making it easier for business and leisure travelers to know which type of Best Western hotel to book", said David Kong, president and CEO of Best Western International.
Best Western hotels are midscale properties that offer guests great value witout the cookie-cutter experience. They are rated two- or three diamond from AAA/CAA and offer free high-speed Internet, often free breakfast and parking, free local calls less than 30 minutes and a free-of-charge publicly-accessible computer with Internet access.
Best Western Plus hotels - approximately 800 expected in North America - are upper midscale hotels that offer a more premium experience, featuring contemporary furnishings in comfortable and spacious rooms and common areas. They offer all of the amenities of Best Western hotels along with updated furnishings, high-quality bedding, upgraded bath amenities and select sundry items. Best Western Plus hotels are AAA/CAA three-diamond rated.
Best Western Premier hotels - launched originally a decade ago in Europe and Asia - currently open in Miami, Napa, California, suburban Dallas and Lancaster, Pa., with more than a dozen more expected later this year - are upscale hotels what offer real luxury at the right price. Each offers the amenities of Best Western and Best Western Plus hotels, along with deluxe bath amenities, premium linens and towels, and typically 42-inch LCD or plasma televisions. Best Western Premier hotels also offer enhanced guest services, such as onsite dining, a concierge and turn-down service.
Currently it is estimated that Best Western Plus hotels will be launched in Europe in 2012.
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